Tag Archives: GroupM

01Nov/17

What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

November 1, 2017Search Engine Optimization (SEO)ad revenue, Amazon, Amazon Marketing Services, ClickZ Intelligence, CPC, customer data, CVS, Data, digital ads, digital advertising, ecommerce, Google, GroupM, Keywords, Metrics, Paid Search, reporting, retail, search, search marketing, statistics, Stats, Strategy, Walmart, WPPContent Team

Amazon was originally called Cadabra and when a lawyer mistakenly heard it as “cadaver,” Jeff Bezos felt compelled to change his company’s name to something that isn’t synonymous with “corpse.” Inspired byRead More…

08Mar/16

Six tips on measurement from the IAB Programmatic Marketplace

March 8, 2016Online Marketing NewsActionable Analysis, Attribution, Audience Analysis, Data, data management platform (DMP), DSP, eMarketer, Facebook, Google, Google Analytics, GroupM, IAB, last-click attribution, measurement, mobile, multi-touch attribution, programmatic, real-time, ROI, Univision, User Experience (Ux), viewabilityContent Team

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. On Monday, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace inRead More…