Brands, be mindful or be gone
Brands, be mindful or be gone – ClickZ Author Adrienne Little Date published March 16, 2023 Categories 30-second summary: Through unpredictable events and a sense that control has been lost, consumers haveRead More…
Tag Archives: brands
Five ways data is transforming the brand-agency relationship
Five ways data is transforming the brand-agency relationship – ClickZ Author Jacqueline Dooley Date published August 18, 2020 Categories 30-second summary: Data-intelligence provider Infogroup published a guide that contains five use casesRead More…
Communication is key: Stay close to customers today to stay relevant tomorrow
Communication is key: Stay close to customers today to stay relevant tomorrow – ClickZ Author Simon Glass Date published May 26, 2020 Categories 30-second summary: Communication with customers is critical during theRead More…
3 ways to build personalized connections between a customer and brands
3 ways to build personalized connections between a customer and brands – ClickZ Author Mary Hennen Date published April 27, 2020 Categories 30-second summary: Sending a loyal customer an email that saysRead More…
Tealium report: Consumers trust brands with their data, but with conditions
Consumers expect businesses to be the most responsible parties for protecting their data – more so than even the U.S. government. That’s one of the findings in a new report on theRead More…
Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt’
Companies should find out the true impact of their brands on customer behavior. That’s a key takeaway from a new study by research firm Gartner, “Brand Survey 2019: Marketers Believe in theRead More…