13May/20

Major trends direct-to-consumer (DTC) brands should act on now

May 13, 2020Online Marketing NewsCOVID-19, digital, Digital Marketing, DTC, ecommerce, Industry Developments, Marketing, retail, Strategies, Strategy, TrendsContent Team

Major trends direct-to-consumer (DTC) brands should act on now – ClickZ Author Daniella Harkins Date published May 13, 2020 Categories 30-second summary: DTC brands pulling out of Amazon—On the heels of Nike’sRead More…

13May/20

Marketing after the coronavirus pandemic

May 13, 2020Online Marketing NewsCOVID-19, Data, Data-Driven Marketing, digital, Digital Marketing, leads, Marketing, Personas, Strategies, StrategyContent Team

Marketing after the coronavirus pandemic – ClickZ Author Ashley Schweigert Date published May 13, 2020 Categories 30-second summary: People being forced to stay at home during the coronavirus pandemic has caused aRead More…

12May/20

How to increase market share in the uncertain times of COVID-19

May 12, 2020Online Marketing Newsadvertising, Analytics, consumer behavior, COVID-19, digital, digital advertising, Digital Marketing, Marketing, Media consumption, StrategiesContent Team

How to increase market share in the uncertain times of COVID-19 – ClickZ Author Lana Busignani Date published May 12, 2020 Categories 30-second summary: Slashing advertising budgets until things stabilize is temptingRead More…

12May/20

2020 is the tipping point for sales enablement

May 12, 2020Online Marketing NewsCOVID-19, digital, Digital Marketing, Marketing, sales enablement, Strategies, Strategy, TechnologyContent Team

2020 is the tipping point for sales enablement – ClickZ Author Louis Jonckheere Date published May 12, 2020 Categories Digital Marketing Strategies 30-second summary: With many sales teams now working remotely dueRead More…

11May/20

Marketers’ playbook for recovering from COVID-19

May 11, 2020Online Marketing Newsadvertising, COVID-19, demand generation, digital, Digital Marketing, Marketing, Strategies, StrategyContent Team

Marketers’ playbook for recovering from COVID-19 – ClickZ Author Jon Schulz Date published May 11, 2020 Categories Digital Marketing Strategies 30-second summary: Rather than waiting until the dust completely settles, the savviestRead More…

11May/20

Get innovation back on track: Why your company should build a “concept car”

May 11, 2020Online Marketing NewsAnalyzing Customer Data, Concept Car, customer data, digital, Digital Marketing, Innovation, Marketing, Strategies, Strategy, TechnologyContent Team

Get innovation back on track: Why your company should build a “concept car” – ClickZ Author Kevin Mann Date published May 11, 2020 Categories 30-second summary: If you’re not in the automotiveRead More…

08May/20

The role of marketers in a post-COVID-19 world

May 8, 2020Online Marketing NewsAnalyzing Customer Data, B2B, consumer sentiment, COVID-19, customer data, digital, Digital Marketing, Industry Developments, Insights, Marketing, McKinsey, Peer Network, report, research, studyContent Team

The role of marketers in a post-COVID-19 world – ClickZ Author Jacqueline Dooley Date published May 8, 2020 Categories 30-second summary: Tamara Charm is a senior expert at McKinsey & Company andRead More…

08May/20

The growing culture of marketing experimentation

May 8, 2020Online Marketing NewsActionable Analysis, Analytics, Attribution, Convergence Analytics, Data-Driven Marketing, digital, Digital Marketing, incrementality, Marketing, marketing experimentation, measurement, MetricsContent Team

The growing culture of marketing experimentation – ClickZ Author Nick Stoltz Date published May 8, 2020 Categories 30-second summary: The influence of data and analytics on marketing has exploded in recent years,Read More…

07May/20

How to make your business fit for the future of work

May 7, 2020Online Marketing NewsCOVID-19, digital, Digital Marketing, future of work, Industry Developments, Marketing, marketing technology, Martech, productivity, remote working, Strategies, TechnologyContent Team

How to make your business fit for the future of work – ClickZ Author Jada Balster Date published May 7, 2020 Categories 30-second summary: It’s now time for organizations to completely reimagineRead More…

06May/20

Omnicanality can save stores from closing down during COVID-19

May 6, 2020Online Marketing NewsCOVID-19, digital, Digital Marketing, ecommerce, Industry Developments, Marketing, Martech, Omnicanality, omnichannel, retail, Strategies, StrategyContent Team

Omnicanality can save stores from closing down during COVID-19 – ClickZ Author David Le Douarin Date published May 6, 2020 Categories 30-second summary: Omnicanality, which consists in being able to address customersRead More…