Last year, Google changed its algorithm to favor mobile-friendly sites. The change was dubbed Mobilegeddon as it threatened businesses that had not built mobile-friendly sites with lower rankings. Now, Google rival Facebook is weighingRead More…
Marketers’ spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.Read More…
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook’s dominance in social. Snapchat reportedly told investors earlierRead More…
In recent years, Facebook has established itself as a real competitor to Google for ad dollars, and now the social networking company is planning to pursue programmatic more aggressively with a header bidding solutionRead More…
Tesco has some of the best social media campaigns and so does West Jet, IKEA, and Lowes. However, these are big accounts and have mammoth budgets. This means they also have manyRead More…
Instagram can be challenging for marketers when searching for the right kind of tools. Here’s an attempt to help you improve your Instagram marketing efforts, with a collection of tools for scheduling, editing, content management,Read More…
Few digital terms are as dirty as clickbait. It’s the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service. But RXM Creative,Read More…
LinkedIn is the most popular social network for B2B brands and here are the best examples on how to use it. According to ‘B2B Content Marketing – 2016 Benchmarks, Budgets and TrendsRead More…
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, those visitors won’t be able to engage with NPR andRead More…
In its effort to prove that it’s not dying, Twitter is casting a wide net. For example, it’s investing heavily in live sports streaming. But while some of Twitter’s efforts appear to hedgeRead More…