Eight years ago, Canadian musician Dave Carroll made a customer complaint about United Airlines, very public creating a YouTube video, United Breaks Guitars, and launching the first great social customer service #fail. Carroll was a singleRead More…
Buzzfeed has built a social empire starting from Facebook, expanding to all the popular social networks and Tasty is a great example on how to dominate a niche audience. Buzzfeed launched TastyRead More…
Snapchat keeps surprising us with its continuous growth and it may become more interesting for brands now that it’s experimenting with ecommerce. As users are now watching 10 billion videos a dayRead More…
BT Sport wants to be “at the heart of football” and that’s why it focuses on Twitter during Champions League, especially this year with its exclusive broadcast deal. Twitter can be aRead More…
It was only a matter of time. On the heels of Periscope’s wildly successful run as pretty much the only game in town over the course of the last year or so,Read More…
We are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love visual content? Whether it’s an image, or a video, people preferRead More…
Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing relatedRead More…
The social network Ello, launched in March 2014, has often been seen as a no-go area for brands and businesses due to its uncompromising stance on advertising. But over the past severalRead More…
What it’s like handling the social presence of the busiest airport in Europe? Heathrow airport seems to understand how Twitter may boost customer experience, especially using real-time updates. Heathrow is not just theRead More…
In September and October 2014, all tech aficionados and social media commentators could talk about was Ello, the new social network with a minimalist look and an iron-clad stance on advertising. ElloRead More…