Tag Archives: WPP

01Nov/17

What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

November 1, 2017Search Engine Optimization (SEO)ad revenue, Amazon, Amazon Marketing Services, ClickZ Intelligence, CPC, customer data, CVS, Data, digital ads, digital advertising, ecommerce, Google, GroupM, Keywords, Metrics, Paid Search, reporting, retail, search, search marketing, statistics, Stats, Strategy, Walmart, WPPContent Team

Amazon was originally called Cadabra and when a lawyer mistakenly heard it as “cadaver,” Jeff Bezos felt compelled to change his company’s name to something that isn’t synonymous with “corpse.” Inspired byRead More…

11Jul/16

Why Tencent’s deals with Publicis and WPP are good for global advertisers

July 11, 2016Online Marketing News#CZLSH, Agency Spotlight, AR, Asia, China, content marketing, Data, data management platform (DMP), Headline News, Innovation, lookalike, marketing technology, Mary Meeker, Media, Media Planning, Millward Brown, mobile advertising, native advertising, Programmatic buying, Publicis, qualitative and quantitative research, retargeting, Tencent, VR, WeChat, WPPContent Team

The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings. Earlier thisRead More…

30Jun/16

How do you manage all your emails?

June 30, 2016Email Marketingagency, Email, Email Marketing, Gmail, Google, PR, WPP, WundermanContent Team

We all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here are five of them from all across the industry. ClickZ is full ofRead More…