Tag Archives: touchpoints

15Aug/16

What’s holding back CMOs in Asia?

August 15, 2016Online Marketing News#CZLHK, Asia, Big data, CMO, Conference Coverage, customer experience, Customer journey, digital breakfast, Digital Disruption, digital leadership, digital transformation, Insights, localization, Marketing, mobile, mobile marketing, omnichannel, Strategies, touchpointsContent Team

APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting transformation of the businesses they work for. Legacy issues, regionalRead More…

18Feb/16

The face of omnichannel in APAC: Spotlight on Decathlon’s Clarence Chew

February 18, 2016Online Marketing NewsAPAC, Apple, apps, Asia, Branding, click and collect, CMO, Consumer insights, content marketing, conversion funnel, CRM, Customer journey, customer service, Decathlon, digital native, digital transformation, E-commerce, ecommerce, Facebook, Google, Innovation, Insights, Loyalty, multichannel, o2o, omnichannel, retail, Singapore, South East Asia, Sports & Entertainment, Strategies, Strategy, touchpoints, wearable tech, Website optimization, YouTubeContent Team

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it. What is a true omnichannel customer experience?Read More…