Tag Archives: Thailand

30Mar/16

How KLM uses China’s WeChat for customer service

March 30, 2016Online Marketing NewsAir New Zealand, APAC, Asia, Cathay Pacific, China, CRM, customer service, Emirates, Facebook, Facebook Messenger, Japan, Kakao, KLM, Line, Marketing, messenger, mobile apps, mobile loyalty, mobile marketing, Qantas, salesforce, Social, Social Commerce, social CRM, social customer service, South East Asia, Strategies, Taiwan, Thailand, Viber, WeChat, WhatsAppContent Team

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service. After implementing a tool thatRead More…

24Feb/16

How many channels do brands need for a multichannel strategy?

February 24, 2016Online Marketing NewsAsia, cash on delivery (COD), China, data integration, ecommerce, emerging markets, Ensogo, Indonesia, Instagram, Line, Marketing, mobile, mobile app, mobile apps, mobile commerce, mobile payments, mobile-first, mobile-only, multichannel, o2o, omnichannel, retail, Social Commerce, South East Asia, Strategies, Thailand, WeChat, ZaloraContent Team

Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. The channels, the number of channels and which channels to use, will all differ depending onRead More…