Tag Archives: survey

13Jul/22

How Kaiser Permanente delivered personalization for the masses

July 13, 2022Online Marketing Newsaudience segmentation, brand awareness, brand trust, buyer journey, Case Study, content marketing, content personalization, Customer journey, Digital Marketing, Insights, IP address, Media Planning, More News, personalization, Segmentation, Strategy, surveyContent Team

How Kaiser Permanente delivered personalization for the masses – ClickZ Author Benjamin Broomfield Date published July 13, 2022 Categories Kaiser Permanente provide health care coverage, serving over 12.6 million members across nineRead More…

06Dec/19

Why marketers must have laser focus on first-party data

December 6, 2019Online Marketing NewsAnalyzing Customer Data, Call Tracking, customer data, Data & Analytics, Data-Driven Marketing, first party data, Insights, Invoca, surveyContent Team

30-Second Summary: Invoca is a call tracking and conversational analytics platform. They recently surveyed 500 B2C marketers to understand how they use and access first-party data. The study revealed that two bigRead More…

03Oct/19

Gartner: Marketing budgets fall for the first time since 2014

October 3, 2019Online Marketing NewsAnalytics, Gartner, marketing technology, ROI, ROI Marketing, surveyContent Team

Marketing budgets fell below 11% of company revenue this year for the first time in five years, according to Gartner’s latest annual “CMO Spend Survey” [registration required]. In spite of the dropRead More…