5 lessons brands can learn from political OOH advertising – ClickZ Author Matthew O’Connor Date published December 16, 2020 Categories 30-second summary: As brands seek to capitalize on Out of Home (OOH)Read More…
Four key decisions for planning marketing success in 2021 – ClickZ Author Julia Stead Date published December 15, 2020 Categories 30-second summary: 2020 flipped most marketing teams’ plans upside down. Allocadia analyzedRead More…
COVID-19: The cause for increased sales productivity? – ClickZ Author James Moore Date published December 14, 2020 Categories 30-second summary: In the workplace, the COVID-19 pandemic brought forth a drastic reassessment andRead More…
Advertisers respond to gift-wrapped programmatic offerings this holiday – ClickZ Author Jaan Janes Date published December 9, 2020 Categories 30-second summary: Shift in consumer behavior during the 2020 holiday season creates aRead More…
One unexpected impact of a pandemic? Marketers’ playbooks have been rewritten for the next decade – ClickZ Author Joey Leichman Date published December 8, 2020 Categories 30-second summary: Recent data from OpenXRead More…
‘Tis the shopping season: Tips to engage holiday consumers – ClickZ Author Carrie Parker Date published December 7, 2020 Categories 30-second summary: The events of 2020 have drastically changed the mindset ofRead More…
Why aren’t marketers using automation tools to personalize websites? – ClickZ Author Tom Ryan Date published December 4, 2020 Categories 30-second summary: The most recent London Research and Act-On ‘State of MarketingRead More…
Prepare your story: Laying the groundwork for storytelling success – ClickZ Author Brian Cotter Date published December 4, 2020 Categories 30-second summary: Every interaction has a 33% chance of moving towards aRead More…
Seven UX ideas to improve your ecommerce sales – ClickZ Author Irina Weber Date published December 3, 2020 Categories 30-second summary: Follow these seven amazing ideas to boost your online sales andRead More…
Optichannel: Winnable marketing strategy for pharma – ClickZ Author Kamya Elawadhi Date published December 3, 2020 Categories Digital Marketing Strategies 30-second summary: Optichannel consists of omnichannel marketing and contextual messaging. Optichannel approachRead More…