Tag Archives: QR Codes

13Jul/16

How Moleskine is building a loyal customer base in China one experience at a time

July 13, 2016Online Marketing NewsAlipay, Asia, China, customer loyalty, ecommerce, JD.com, Marketing, mobile commerce, Moleskine, multichannel retail, o2o, omnichannel, QR Codes, retail, Social Commerce, social CRM, Strategies, TMall, WeChat, WeChat Wallet, WeiboContent Team

Moleskine’s loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Being a well-known brand in the West does not guarantee instant recognitionRead More…

02Jun/16

Three reasons why LinkedIn should be a staple of any China marketing strategy

June 2, 2016Online Marketing NewsAsia, B2B, Business Intelligence, China, Community Management, Consumer insights, insight, LinkedIn, localization, Marketing, QR Codes, Relationship marketing, Social, social selling, Strategies, Strategy, WeChatContent Team

LinkedIn should be a business’s first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Tom Skotidas, chief executive officer, Skotidas Consulting Group, says educating marketers about theRead More…

03May/16

10 tips for marketing success on LinkedIn

May 3, 2016Online Marketing News#CZLJKT, ANZ, APAC, Asia, B2B, Branding, China, content marketing, content marketing strategy, Huawei, Indonesia, Infiniti, L'Oreal, LinkedIn, Marketing, Marriott, peer-to-peer (P2P), QR Codes, SEO, site search, social selling, South China Morning Post, Strategies, video content, Virgin Atlantic, We Are Social, WeChatContent Team

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officerRead More…