30-second summary Whilst it’s a step in the right direction, many consumers still don’t actually know what their rights are More needs to be done to tackle the widespread use of third-partyRead More…
30-second summary: Consumers increasingly place their trust in known entities — family, friends, institutions and familiar brands. This shift is undermining investments in influencer marketing. Marketers and advertisers are using artificial emotionalRead More…
Influencer marketing is growing into a very profitable industry. How will it change in 2019 and how can marketers keep up with the latest trends? Influencers are everywhere on social media. InfluencerRead More…