In defence of the buyer persona
In defence of the buyer persona – ClickZ Author Sabri Suby Date published May 27, 2020 Categories 30-second summary: A Buyer persona allows you to access the conversation that’s already taking placeRead More…
Tag Archives: digital
Communication is key: Stay close to customers today to stay relevant tomorrow
Communication is key: Stay close to customers today to stay relevant tomorrow – ClickZ Author Simon Glass Date published May 26, 2020 Categories 30-second summary: Communication with customers is critical during theRead More…
True confessions of a CMO, part 3: Marketing sourced pipeline is bogus
True confessions of a CMO, part 3: Marketing sourced pipeline is bogus – ClickZ Author Latane Conant Date published May 25, 2020 Categories 30-second summary: Too often we self-silo because it’s hardRead More…
Chaotic communication: COVID-19 is rewriting our cultural rules of connection
Chaotic communication: COVID-19 is rewriting our cultural rules of connection – ClickZ Author Megan Routh Date published May 25, 2020 Categories Digital Marketing Strategies 30-second summary: Not only are face-to-face chats moreRead More…
3 keys for navigating COVID-19 from a CMO who survived the great recession
3 keys for navigating COVID-19 from a CMO who survived the great recession – ClickZ Author Dan Frohnen Date published May 22, 2020 Categories 30-second summary: Pivot fast and pivot smart: This mightRead More…
How ecommerce brands can optimize advertising in a recession
How ecommerce brands can optimize advertising in a recession – ClickZ Author Jason Roussos Date published May 21, 2020 Categories 30-second summary: To ensure economic stability through the recession and in theRead More…
How publishers can adapt in times of COVID-19
How publishers can adapt in times of COVID-19 – ClickZ Author Shrikant R Kale Date published May 20, 2020 Categories 30-second summary: The widespread uncertainty brought on by this crisis has madeRead More…
How consumers’ attitudes to advertising changed since COVID-19
How consumers’ attitudes to advertising changed since COVID-19 – ClickZ Author Tereza Litsa Date published May 19, 2020 Categories 30-second summary: We’ve hosted our latest Peer Network Briefing with Norm Johnston, CEORead More…
New browser policies shift the value to offline data
New browser policies shift the value to offline data – ClickZ Author Chris Morse Date published May 19, 2020 Categories 30-second summary: Recent shifts in browser policy have made that line ofRead More…
MTA is dead: Why marketers should adopt an agile marketing strategies
MTA is dead: Why marketers should adopt an agile marketing strategies – ClickZ Author Matt Voda Date published May 18, 2020 Categories 30-second summary: Now, with new privacy regulations hitting marketers —Read More…