Tag Archives: digital leadership

15Aug/16

What’s holding back CMOs in Asia?

August 15, 2016Online Marketing News#CZLHK, Asia, Big data, CMO, Conference Coverage, customer experience, Customer journey, digital breakfast, Digital Disruption, digital leadership, digital transformation, Insights, localization, Marketing, mobile, mobile marketing, omnichannel, Strategies, touchpointsContent Team

APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting transformation of the businesses they work for. Legacy issues, regionalRead More…

21Apr/16

The changing role of the CMO: from brand builder to business disruptor

April 21, 2016Online Marketing NewsAirbnb, Aon Hewitt, Asia, B2B, B2C, Branding, CMO, Conference Coverage, content marketing, content marketing strategy, Digital Disruption, digital leadership, digital transformation, earned media, GoPro, Marketing, Media, media convergence, owned media, paid media, publishing, Red Bull, Social Media, storytelling, Strategies, Tourism Australia, Uber, video contentContent Team

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa, Aon Hewitt, says marketing in the digital age is having a credibility crisis. In the lead up to his keynote addressRead More…