It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers. However, with the riseRead More…
While marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations, or realize how SEO and mobile work together. Everybody knows that it’s the year of mobileRead More…
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and additions have been announced at today’s Google Performance Summit, and include expandedRead More…
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages. The first, as we reported in our round-upRead More…
Google I/O was full of announcements about upcoming products and enhancements. The most notable, such as Google Assistant and Google Home, revolved around Artificial Intelligence. We’re in a seminal moment, said GoogleRead More…
Today it was announced that the BBC Food recipe website is to close, or at least mothballed in some way. It contains more than 11,000 recipes, many taken from the BBC’s foodRead More…
Following numerous rumours that Google plans to take on Amazon’s Echo with a smart home hub of its own, sources have confirmed that a product team at Google is working on a hardwareRead More…
Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the market share on Google as Zappos. DuringRead More…
Since the rise of the term content marketing, perhaps three or four years ago, there’s been plenty of talk about the end of SEO and its replacement by this ‘new’ discipline. It’sRead More…
Google has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at least how it policed the vast chunk of the internetRead More…