Is the solicitation of SMBs by automated robocallers a threat to Google’s advertising revenue? How can the search giant protect itself? “Today we have guaranteed free first-page positions available for your businessRead More…
Consumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targeting these opportunities effectively? Now that it’s January, here we go again withRead More…
The evolution voice search indicates the verbal communication is on its way to becoming the next great marketing channel. How can brands use orally driven tech to engage with audiences? There’s aRead More…
Real-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here’s how marketers can cater to this behavioral shift during the holiday season. Earlier this year, Google introducedRead More…
Seven ways startups can spend their marketing resources without relying on SEM. When you’re just starting out and budgets are restricted, earmarking dollars in your marketing budget for an SEM campaign mightRead More…
Remarketing provides marketers with another opportunity to target and convert potential customers. Here’s how you can effectively execute this and ultimately earn greater ROI. The secret to increasing ROI isn’t really allRead More…
Now that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platforms for their ad campaigns. Just two monthsRead More…
Mobile’s steadfast forward momentum as the online channel of choice has created a demand for quality cross-device campaigns. Use these tips to optimize search marketing efforts. A growing proportion of mobile usersRead More…
Yahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid search budgetsRead More…
To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential. The search engine ecosystem is rapidly changing, so it might beRead More…