Writing meta descriptions for SEO: a best practice checklist
What is a meta description and do you write one? In this post we’ll look at what they are, why they’re important, and examples, both good and bad. What are meta tags?Read More…
Tag Archives: SEO
Winners and losers of Google’s latest mobile friendly update: USA
Last week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out. FYI The mobile changes mentioned here are now fully rolled out. https://t.co/fTB3ia6LJ2 —Read More…
Why ecommerce sites should use both SEM and SEO for acquisition
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers. However, with the riseRead More…
Vodafone’s top three tips to improve your mobile marketing
While marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations, or realize how SEO and mobile work together. Everybody knows that it’s the year of mobileRead More…
Google AdWords launches new features for a mobile-first world
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and additions have been announced at today’s Google Performance Summit, and include expandedRead More…
Google’s recent SERP changes and tests: everything you need to know
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages. The first, as we reported in our round-upRead More…
Artificial intelligence the star of Google I/O
Google I/O was full of announcements about upcoming products and enhancements. The most notable, such as Google Assistant and Google Home, revolved around Artificial Intelligence. We’re in a seminal moment, said GoogleRead More…
BBC Food website closure: what have we lost and who stands to benefit?
Today it was announced that the BBC Food recipe website is to close, or at least mothballed in some way. It contains more than 11,000 recipes, many taken from the BBC’s foodRead More…
How Nordstrom strategically beat Zappos in Google Search
Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the market share on Google as Zappos. DuringRead More…
Eight ways content marketing and SEO can work together
Since the rise of the term content marketing, perhaps three or four years ago, there’s been plenty of talk about the end of SEO and its replacement by this ‘new’ discipline. It’sRead More…