The top 100 most expensive keywords in the UK
Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on Google Adwords, and how much it costs?” I made a bunchRead More…
Tag Archives: search marketing
Nick Wilsdon on Enterprise SEO and Customer Acquisition [podcast]
Welcome to the latest episode of the ClickZ Digital Marketing Podcast. In this week’s edition, we interview search expert Nick Wilsdon on the current and future state of enterprise SEO and customerRead More…
30 quick and easy SEO tips for small businesses
For the uninitiated, SEO can seem to be a complex and foreign landscape, but it doesn’t have to be too complicated. Indeed, there’s a lot that small businesses (and anyone) can doRead More…
Mobile marketers are missing out on hyperlocal: report
Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full potential. It works too, so many advertisers are missing outRead More…
Google manual action penalties due to links for freebies
A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review. Now it seems that the penalty actions reported over theRead More…
RankBrain Judgment Day: four SEO tactics you’ll need to survive
The way 30 trillion web pages are ranked changed forever on October 26, 2015. That’s when the world became aware of RankBrain, Google’s machine-learning artificial intelligence system. Google calls RankBrain, when it’sRead More…
Google gives 2016 presidential candidates a prime slot in search results
Google has announced the launch of a new feature, which allows presidential candidates to post directly into search results. It allows the candidates to ‘communicate with text, images and videos directly onRead More…
ClickZ cases the candidates: the journey from search to site
There’s a lot of crossover when its comes to search and website, so the final “ClickZ cases the candidates” tackles the two at once. We took a chronological approach to this one. WhenRead More…
Life without Google’s right rail: 12 strategic implications for marketers
Google made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high degree of commercial intent. Why the change? Nearly every changeRead More…
Google closes its financial comparison service Google Compare
Google is to shut down Google Compare, its financial comparison service, from March 23. The service will be closed in both the UK and US. On the face of it, the news will haveRead More…