Tag Archives: map

21Jul/16

How to use purchase intent for more effective keyword search

July 21, 2016Search Engine Optimization (SEO)conversion funnel, conversion rates, CTR, Customer journey, engagement, impressions, Keywords, landing page, long tail, map, Paid Search, PPC landing pages, search, search rankings, SEO, title tags, Tools & TechnologyContent Team

If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. HaveRead More…

11Jan/16

Killing Google’s brand one phone call at a time

January 11, 2016Search Engine Optimization (SEO)advertising, automation, customer service, engagement, Google, Google AdWords, Lead nurturing, legal, Legal & Regulatory, Legal/regulatory, localization, map, Mobile & Local Search, opt-in, optimization, Paid Search, search, search marketing, SEM, SEO, SMB, targetingContent Team

Is the solicitation of SMBs by automated robocallers a threat to Google’s advertising revenue? How can the search giant protect itself? “Today we have guaranteed free first-page positions available for your businessRead More…