Tag Archives: Legal & Regulatory

18Jul/16

What do China’s new online advertising rules mean for marketers?

July 18, 2016Search Engine Optimization (SEO)#CZLSH, advertising, Asia, Baidu, China, content marketing, DSP, ecommerce, Email Marketing, internet search engines, Legal & Regulatory, Legal/regulatory, Media Buying, paid media, Paid Search, Programmatic buying, SEM, site searchContent Team

China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from search, ecommerce, email, social media and some elements of programmatic buying. Read More…

11Jan/16

Killing Google’s brand one phone call at a time

January 11, 2016Search Engine Optimization (SEO)advertising, automation, customer service, engagement, Google, Google AdWords, Lead nurturing, legal, Legal & Regulatory, Legal/regulatory, localization, map, Mobile & Local Search, opt-in, optimization, Paid Search, search, search marketing, SEM, SEO, SMB, targetingContent Team

Is the solicitation of SMBs by automated robocallers a threat to Google’s advertising revenue? How can the search giant protect itself? “Today we have guaranteed free first-page positions available for your businessRead More…