09Dec/20

Advertisers respond to gift-wrapped programmatic offerings this holiday

Advertisers respond to gift-wrapped programmatic offerings this holiday – ClickZ Author Jaan Janes Date published December 9, 2020 Categories 30-second summary: Shift in consumer behavior during the 2020 holiday season creates aRead More…

07Dec/20

‘Tis the shopping season: Tips to engage holiday consumers

‘Tis the shopping season: Tips to engage holiday consumers – ClickZ Author Carrie Parker Date published December 7, 2020 Categories 30-second summary: The events of 2020 have drastically changed the mindset ofRead More…

04Dec/20

Why aren’t marketers using automation tools to personalize websites?

Why aren’t marketers using automation tools to personalize websites? – ClickZ Author Tom Ryan Date published December 4, 2020 Categories 30-second summary: The most recent London Research and Act-On ‘State of MarketingRead More…

03Dec/20

Optichannel: Winnable marketing strategy for pharma

Optichannel: Winnable marketing strategy for pharma – ClickZ Author Kamya Elawadhi Date published December 3, 2020 Categories Digital Marketing Strategies 30-second summary: Optichannel consists of omnichannel marketing and contextual messaging. Optichannel approachRead More…

02Dec/20

Bridging the gap: How marketing and sales can break down the technological walls between their departments

Bridging the gap: How marketing and sales can break down the technological walls between their departments – ClickZ Author Tom Castley Date published December 2, 2020 Categories 30 second summary: Sales andRead More…