Ah, emojis, the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog post is written in English, with live translation into Emoji. Because, ofRead More…
Younger consumers aren’t seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with brands. When you think of teens and digital communication, what’sRead More…
In April 2015 there was an industry article about Stanley Steamer “cleaning up” its email and direct mail strategies. In the article they focus very specifically on delivering a clean and seamless customerRead More…
Marketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: display, video, social media and search. This process of media buying, marketingRead More…
Email marketing append is often sold as a quick way to grow your email list. But it’s important to look at the pros and cons before you move forward. Here’s a primerRead More…
While emerging messaging channels will come and go and occupy dominant niche channels (think SnapChat and YikYak), email will be the old battle axe that won’t go away. As long as permissionRead More…
Understand the data, listen, act, and analyze to build marketing initiatives your team loves to manage and your consumers love to experience. We all want to feel like we’re interacting with individualsRead More…
Customer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attributed to trying to doRead More…
Today sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report. It features interviews with Tessa Wegert, Brian Clifton,Read More…
Content marketing done well should always incorporate an effective email marketing strategy. When it comes to building engagement with your target audience, email marketing is sort of like the holy grail. WhenRead More…