Tag Archives: WeChat Wallet

12Sep/16

Beyond Facebook: social media marketing opportunities in China and Japan

September 12, 2016Social Media MarketingAsia, b2b social media, Baidu, Burberry, China, influencer marketing, KOL, Line, Marketing, mobile, Samsung, Social, Social Commerce, Social Media, Tencent, user-generated content (UGC), WeChat, WeChat Wallet, Weibo, YoukuContent Team

Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social media platforms. Here’s a list of someRead More…

13Jul/16

How Moleskine is building a loyal customer base in China one experience at a time

July 13, 2016Online Marketing NewsAlipay, Asia, China, customer loyalty, ecommerce, JD.com, Marketing, mobile commerce, Moleskine, multichannel retail, o2o, omnichannel, QR Codes, retail, Social Commerce, social CRM, Strategies, TMall, WeChat, WeChat Wallet, WeiboContent Team

Moleskine’s loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Being a well-known brand in the West does not guarantee instant recognitionRead More…