Tag Archives: KLM

18Apr/16

Five lessons in viral advertising from AirBnB

April 18, 2016Social Media MarketingAirbnb, Beat the Buzz, Campaigns, Events & Awards, floating house, KLM, Marketing, Night At, Social Media, social media marketing, viral advertising, WaterstonesContent Team

At last Thursday’s ‘Beat the Buzz’ social media conference, veteran of viral advertising Holly Clarke shared the secrets of success from AirBnB’s ‘Night At’ campaigns: a competition to spend the night inRead More…

30Mar/16

How KLM uses China’s WeChat for customer service

March 30, 2016Online Marketing NewsAir New Zealand, APAC, Asia, Cathay Pacific, China, CRM, customer service, Emirates, Facebook, Facebook Messenger, Japan, Kakao, KLM, Line, Marketing, messenger, mobile apps, mobile loyalty, mobile marketing, Qantas, salesforce, Social, Social Commerce, social CRM, social customer service, South East Asia, Strategies, Taiwan, Thailand, Viber, WeChat, WhatsAppContent Team

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service. After implementing a tool thatRead More…