Tag Archives: emerging markets

01Mar/16

Why Facebook’s botched Free Basics in India doesn’t really matter

March 1, 2016Social Media Marketingadvertising, apps, Asia, Connectivity, eMarketer, emerging markets, Facebook, Free Basics, India, Legal/regulatory, mobile apps, mobile commerce, mobile marketing, mobile-first, mobile-only, Social, Social Media, StatsContent Team

Facebook’s failed Free Basics in India won’t have any real impact. As the social network continues to grow, it can expect to dominate this market in the same way it has manyRead More…

24Feb/16

How many channels do brands need for a multichannel strategy?

February 24, 2016Online Marketing NewsAsia, cash on delivery (COD), China, data integration, ecommerce, emerging markets, Ensogo, Indonesia, Instagram, Line, Marketing, mobile, mobile app, mobile apps, mobile commerce, mobile payments, mobile-first, mobile-only, multichannel, o2o, omnichannel, retail, Social Commerce, South East Asia, Strategies, Thailand, WeChat, ZaloraContent Team

Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. The channels, the number of channels and which channels to use, will all differ depending onRead More…