Companies should find out the true impact of their brands on customer behavior. That’s a key takeaway from a new study by research firm Gartner, “Brand Survey 2019: Marketers Believe in theRead More…
Since its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in. Asia has been waiting on tenterhooksRead More…
The summer will be over as quickly as it started. Use these four tips to ensure that the hectic back to school shopping season doesn’t sneak up on you. Marketers, rev upRead More…
Email is one of the few (and sometimes only) digital assets wealth management businesses are offering their high net worth clients, leaving the industry exposed to disruption from fintech startups, a reportRead More…
From Lowe’s to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Instagram is one of the hottest social media platforms around, continuing to seeRead More…
Twitter turned ten this week. This post isn’t about Twitter, but it made me realise how long I’d been working in the social media field (It’ll be nine years next week). I’mRead More…