What it’s like handling the social presence of the busiest airport in Europe? Heathrow airport seems to understand how Twitter may boost customer experience, especially using real-time updates. Heathrow is not just theRead More…
In September and October 2014, all tech aficionados and social media commentators could talk about was Ello, the new social network with a minimalist look and an iron-clad stance on advertising. ElloRead More…
Betting sites know the importance of keeping up with the latest sports updates and immediately informing their fans about them, but what is it that really makes a site stand out fromRead More…
Snapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become the new trending social platform? Snapchat has surprisingly evolved into aRead More…
Last week I wrote about the general performance of B2B brands on various social channels. One of the most interesting takeaways was that, despite the focus on LinkedIn by many, the strongestRead More…
There is an increasing number of people heading to social media to contact an airline brand, either to ask a question, make a complaint, or simply to share their experience, whether it’sRead More…
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months. Whether its been the adoption of a dreadedRead More…
Every fitness brand has a different marketing approach, depending on its status, its goals and its audience, and there’s an interesting comparison to examine between Reebok and Nike and the way theyRead More…
Hong Kong’s Rugby Sevens kicks off this week and the highly sought after tickets are generating a buzz on social media for the event’s sponsors. It’s the island’s event of the year. ButRead More…
I came across a tweet the other day from a follower giving a +K to another user, which serves as a reward for someone’s expertise, and it reminded me that Klout isRead More…