Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords. It’s become an essential tactic for publishers andRead More…
We live in the age of personalization and customization, where businesses are trying to find ways to personalize their services to better connect with customers. With the internet at your disposal, youRead More…
I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Search engine optimisation should be an ongoing process, mixing technical on-page techniques with quality content,Read More…
Sites which scrape and copy content from other websites are often able to outrank the original source, as the examples below will demonstrate. These content cheats are sometimes able to do damage to theRead More…
What is a title tag and how do you write one? Why are they important? Do they actually help with SEO? Can I see some examples? In this post I’ll follow up the advice onRead More…
Google’s dominance of the search market looks set to continue for the foreseeable future, but there are many who would like a real competitor to emerge. With the removal of right hand sideRead More…
This week’s EU referendum has produced a lot of debate of course, but it’s also become a major online betting event. The value of bets on Brexit vs Remain has now exceeded theRead More…
Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective. It’s about being in the right position at the right time to capitalise onRead More…
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing out onRead More…
Last week we launched ClickZ Intelligence, a new service providing actionable insights into the worlds of digital marketing and ecommerce. One of the reports we launched with is the first in aRead More…