What content lengths work online, and which do people trust?
There is of course a lot of discussion about content and what does and doesn’t work online. Is long-form the key? Does short-form content have a role to play? Are there otherRead More…
There is of course a lot of discussion about content and what does and doesn’t work online. Is long-form the key? Does short-form content have a role to play? Are there otherRead More…
There is still confusion over which search results are ads and which are organic, at least in the minds of some web users. According to a new survey, 55% of searchers don’t knowRead More…
With a massive TV audience tuning in for the Rio 2016 coverage, it’s an important event for brands. So which TV ads have been most effective? A post on the Google Analytics blogRead More…
Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal, at least not yet, this announcement is a milestoneRead More…
You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most popular search engines after GoogleRead More…
When trying to optimise a new blog for SEO, most individuals and businesses can get confused. There’s sometimes too much information, and guidance can be very technical. Here I’ll be sharing a fewRead More…
Sponsored content in collaboration with ReviewJump. Views expressed in this article are those of the interviewee and do not necessarily reflect ClickZ’s opinions. Customer reviews are an important contributing factor to local search rankings.Read More…
Appearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass. And the shot glass is already full of adverts, a bunch of maps, aRead More…
This morning, Merkle released its quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google searchRead More…
With more than a billion users, and billions of daily video views, gaining users’s attention on YouTube may seem a daunting prospect. However, the sheer size of the audience (a third ofRead More…