Tag Archives: second party data

27Oct/20

Why marketers are giving second-party data a second look

October 27, 2020Online Marketing Newscustomer data, Data, Data & Analytics, data privacy, Data-Driven Marketing, digital, Digital Marketing, Marketing, marketing technology, second party data, Strategies, third-party cookiesContent Team

Why marketers are giving second-party data a second look – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…

25Aug/16

Programmatic advertising: what’s the difference between good and bad data?

August 25, 2016Online Marketing NewsActionable Analysis, Analytics, Analyzing Customer Data, Big data, data analysis, first party data, programmatic, programmatic advertising, second party dataContent Team

Over the last decade, marketing has drastically shifted its foundation from innate intuition to calculated analysis. It shifted from an art form to a science. Strategies are now driven by unprejudiced analystsRead More…