Tag Archives: data-driven personalization

03Jun/22

Overcoming CX shortfalls across digital channels with and (without!) AI

June 3, 2022Online Marketing NewsABX testing, Actionable Analysis, AI, AI & Automation, AI in retail, Analyzing Customer Data, B2C, chatbots, Commerce & Sales, customer behavior, Customer behaviour, customer experience, customer experience intelligence, CXO (customer experience optimization), Data-Driven Marketing, data-driven personalization, digital experience, Digital Marketing, influencer commentary, omnichannel, omnichannel experience, Omnichannel management, real-time personalization, retail, retail personalization, Strategy, Strategy & LeadershipContent Team

Overcoming CX shortfalls across digital channels with and (without!) AI Author Cyril Coste Date published June 3, 2022 Categories For years, marketing leaders and brands have treated AI equivalent to an enigma.Read More…

19Jul/21

Data integration: the key to omnichannel marketing

July 19, 2021Online Marketing NewsAnalyzing Customer Data, Data & Analytics, Data-Driven Marketing, data-driven personalization, Digital Marketing, first party data, Omnichannel management, omnichannel marketing, omnichannel marketing automation, personalization, ROI Marketing, SponsoredContent Team

[unable to retrieve full-text content]Omnichannel marketing presents an opportunity to marketers but requires better use of data The post Data integration: the key to omnichannel marketing appeared first on ClickZ.

15Jun/18

Delivering consistently relevant experiences at scale

June 15, 2018Online Marketing NewsAnalyzing Customer Data, data-driven personalization, personalization, real-time personalizationContent Team

Personalization is not a new concept. It’s likely that your hairstylist knows how you like your hair cut and can make recommendations on different options and products that best suit your hairRead More…