13May/24

The Ehrenberg-Bass Institute’s Scientific Marketing Findings

May 13, 2024Online Marketing NewsData, Strategies, StrategyContent Team

The Ehrenberg-Bass Institute’s Scientific Marketing Findings Author Priscilla Soedarpo Date published May 14, 2024 Categories Part of the University of South Australia, the Ehrenberg-Bass Institute emerges as the world’s largest marketing researchRead More…

13May/24

Meta’s New Generative AI Tool for Marketers

May 13, 2024Online Marketing NewsAI & Automation, digital advertising, ROI MarketingContent Team

Meta’s New Generative AI Tool for Marketers Author Priscilla Soedarpo Date published May 14, 2024 Categories Meta has released a new generative AI tool designed to upend the creation of marketing materials.Read More…

12May/24

The UK tops study as Europe’s best country to work in SEO

May 12, 2024Search Engine Optimization (SEO)marketing jobs, recruitment, search, SEOContent Team

Top Countries for SEO Careers in Europe: 2024 Rankings Author ClickZ Date published May 13, 2024 Categories Search SEO The United Kingdom is the best country in Europe to work in searchRead More…

09May/24

When and How to Incorporate CMO Expertise into Your Brand

May 9, 2024Online Marketing NewsFractional CMO, Management, StrategiesContent Team

When and How to Incorporate CMO Expertise into Your Brand – ClickZ Author Priscilla Soedarpo Date published May 10, 2024 Categories Gap, the fashion retailer, has appointed PepsiCo‘s former Senior Vice President,Read More…

07May/24

Have You Updated Your 2024 Gen Z Marketing Strategy?

May 7, 2024Online Marketing Newsbrand awareness, social media marketing, StrategiesContent Team

Have You Updated Your 2024 Gen Z Marketing Strategy? – ClickZ Author Priscilla Soedarpo Date published May 8, 2024 Categories Generation Z, the cohort born between the late 1990s and early 2000s,Read More…

30Apr/24

The New Currency of Digital Distraction

April 30, 2024Online Marketing NewsAdvertising & Promotion, Analytics, StrategiesContent Team

The New Currency of Digital Distraction – ClickZ Author Priscilla Soedarpo Date published May 1, 2024 Categories At a time when information is everywhere and digital distractions are just a click away,Read More…

25Apr/24

Changes in Ad Spend and Platform Dynamics in 2024

April 25, 2024Online Marketing Newsdigital advertising, Industry Developments, StrategiesContent Team

Changes in Ad Spend and Platform Dynamics in 2024 – ClickZ Author Priscilla Soedarpo Date published April 26, 2024 Categories Throughout 2024, the advertising landscape continues to evolve rapidly due to technologicalRead More…

23Apr/24

How Ogilvy’s Combatting Misinformation in the Healthcare Sector

April 23, 2024Social Media Marketingcontent, Headline News, influencer marketing, Social MediaContent Team

How Ogilvy’s Combatting Misinformation in the Healthcare Sector – ClickZ Author Priscilla Soedarpo Date published April 24, 2024 Categories Our evolving digital landscape today makes it more and more difficult to discernRead More…

18Apr/24

Navigating the Future of Affiliate Marketing

April 18, 2024Online Marketing Newsinfluencer marketing, Social & Community, Strategies, TrendsContent Team

Navigating the Future of Affiliate Marketing – ClickZ Author Priscilla Soedarpo Date published April 19, 2024 Categories Affiliate marketing stands as a cornerstone in the digital marketing landscape, offering a mutually beneficialRead More…

18Apr/24

What it Takes to Launch a Successful Inclusive Marketing Campaign

April 18, 2024Online Marketing NewsInclusive marketing, Social Media Smarts, StrategiesContent Team

What it Takes to Launch a Successful Inclusive Marketing Campaign – ClickZ Author Priscilla Soedarpo Date published April 19, 2024 Categories Diversity marketing, at its core, is an approach that acknowledges andRead More…