Remembering Klout: how ‘influence’ has changed over the years
I came across a tweet the other day from a follower giving a +K to another user, which serves as a reward for someone’s expertise, and it reminded me that Klout isRead More…
How brands can make the most of Instagram’s new algorithm
Will Instagram’s new algorithm mean the death of organic reach for your brand? Not necessarily. Here’s how you use the update to your advantage. When Instagram announced it would begin using an algorithm toRead More…
How fitness brands use Instagram to build a motivated community
Instagram can be a very effective social network and the fitness industry in particular seems to have found the sweet spot here in terms of social strategy. A closer look at the most popularRead More…
How are B2B brands performing on Twitter, Instagram, Facebook, LinkedIn, and Pinterest?
In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and weRead More…
10 ways a personal brand on social media helps the corporate brand behind it
No one can say that there aren’t many benefits of having a strong personal brand on social media. After all, your LinkedIn profile is where practically everyone goes to check you outRead More…
Are rising follower numbers devaluing your social audiences?
If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness 1% of Facebook’s total audience,Read More…
Ideas and how we share them: Can AI save social?
There has been a lot of talk in the recent past about the ‘demise of Twitter’. Will the platform continue in the future, or will it slide slowly into irrelevancy? It’s aRead More…
How ecommerce brands use Instagram to reach their goals
Instagram has quickly turned into the favourite social network for many brands, as it seems to combine the appealing user experience with its recent business evolution. With a highly engaged community ofRead More…
Instagram to adopt the dreaded ‘algorithm’, posts will show out of chronological order, everyone panic!
*dusts hands, congratulates self on sensationalist headline, sits back and awaits traffic* So yeah, you probably already know this, but if you don’t – last night Instagram announced that will be adoptingRead More…
Come to ClickZ Live New York – for free!
You can attend ClickZ Live New York the old-fashioned way, by purchasing a ticket. Or you can come the fun way, by winning a platinum pass in our social contest. ClickZ LiveRead More…