Round-up: The Future of Email
As you may already know, we have been running a series on ClickZ all this week about the future of email marketing, featuring case studies, interviews, and insights into cutting-edge innovations takingRead More…
How these 11 brands are nailing cart abandonment emails
It’s common for consumers to browse several sites until they are ready to proceed to a purchase. They may even add products to shopping carts, but forget to complete the order. CartRead More…
A motivational message for retail email marketers (and everyone else, too)
With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we’re now headlong into the all-holiday-all-the-time stream. And, we all know what’s coming. At this point in the marketing year,Read More…
Four predictions for email marketing in 2017
Here’s what will happen with email in 2017: Nothing. Nothing is going to change until we as marketers change how we think about email. Look at the last 10 years or so.Read More…
Five email marketing tips to increase Black Friday ecommerce traffic
Black Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What’s the best way to increase its effectiveness? It’s noRead More…
Seven easy rules for more effective email communication
No matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success. This is particularly true in SEO and link building, where communication is vital to educating clients,Read More…
Blending social and email for a better customer experience
Do your email subscribers use social media? Let me ask this a different way. Is anyone not using social media? Like email, social media is a powerful marketing tool. This is especiallyRead More…
Which digital channel has the brightest future for business?
Shift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own VP of Strategy, Gabriel Cheng, to defend mobile’s future. GabrielRead More…
The free tool most email marketers don’t know about
There is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagged addressing and you should be using it. As emailRead More…
How to be part of the elite 7% of marketers successfully implementing automation
Automation is the number one area for email innovation and focus in 2016 according to this year’s Email Marketing Industry Census. However, achieving successful implementation appears a near impossible dream. So what canRead More…