Tag Archives: Data management

04Apr/24

Marketers Struggling to Utilize Customer Data for Personalization Amid Privacy Changes

April 4, 2024Online Marketing NewsAnalytics, Analyzing Customer Data, Data, Data & Analytics, data insights, Data management, Data regulations, Data-Driven MarketingContent Team

A new study has found significant gaps in how brands collect and leverage customer behavioral data to enhance engagement and retention strategies. The research from Forrester Consulting, commissioned by marketing cloud providerRead More…

12Jul/23

Transforming the B2B2C model: Stanley Black & Decker’s journey

July 12, 2023Online Marketing NewsAnalyzing Customer Data, B2B, B2C, Case Study, Customer insights, Data, Data & Analytics, Data management, Data-Driven Marketing, marketing technology, ROI MarketingContent Team

Transforming the B2B2C model: Stanley Black & Decker’s journey – ClickZ Author Team ClickZ Date published July 12, 2023 Categories 30-second summary: B2C as well as B2B businesses operate in a worldRead More…

12Jul/23

ClickZ Data and Data Privacy Round-up Analysis: June Edition

July 12, 2023Online Marketing NewsActionable Analysis, Data, Data management, Data regulations, Industry Developments, StrategiesContent Team

ClickZ Data and Data Privacy Round-up Analysis: June Edition – ClickZ Author Team ClickZ Date published July 12, 2023 Categories #1. Clarkson Law Firm filed a class-action lawsuit against OpenAI for allegedlyRead More…