Tag Archives: Connectivity

05Jul/16

How the future of advertising is in servicing the ‘moment’

July 5, 2016Online Marketing News#CZLHK, Asia, ClickZ Live, Conference Coverage, Connectivity, content marketing, data integration, data management platform (DMP), Kiip, Media Planning, mobile, mobile ad formats, mobile-first, native advertising, SnapChat, Snapchat marketing, StartupContent Team

Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Wong is the 25-year-old co-founder and chiefRead More…

01Mar/16

Why Facebook’s botched Free Basics in India doesn’t really matter

March 1, 2016Social Media Marketingadvertising, apps, Asia, Connectivity, eMarketer, emerging markets, Facebook, Free Basics, India, Legal/regulatory, mobile apps, mobile commerce, mobile marketing, mobile-first, mobile-only, Social, Social Media, StatsContent Team

Facebook’s failed Free Basics in India won’t have any real impact. As the social network continues to grow, it can expect to dominate this market in the same way it has manyRead More…

22Feb/16

Social media in Indonesia: big numbers with plenty of room to grow

February 22, 2016Social Media Marketingadvertising, Asia, Connectivity, Consumer insights, eMarketer, Facebook, Indonesia, Insights, Instagram, Line, mobile, mobile-first, mobile-only, paid media, Social, Social Media, South East Asia, Twitter, User Experience (Ux), WhatsAppContent Team

Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia’s social media landscape. Indonesia has a population close to 260 million people. While only one third of IndonesiansRead More…