Tag Archives: viral

12May/16

Be a dragon, not a unicorn, says Mondelez’s Bough

May 12, 2016Online Marketing Newsapps, BuzzFeed, Digital Disruption, Facebook, Facebook Messenger, game of thrones, Games, Kakao, Korea, Line, mobile, Mobile Marketing Association (MMA), Mondelez, New Zealand, NYTimes.com, oreo, publishing, Skype, Social Media, startups, Strategies, Twitter, viral, WhatsAppContent Team

Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters. In investment circles, startups with billion-dollarRead More…

21Mar/16

Five brands mastering March Madness marketing

March 21, 2016Online Marketing NewsAcura, advertising, Bing, Campaigns, Data, Digital Campaigns, ESPN, Harley-Davidson, March Madness, Microsoft, Papa John's, Pizza Hut, SnapChat, Social Media, sports, Strategies, Twitter, viral, YouTubeContent Team

There are a few more weeks of March Madness – the Sweet 16 games start Thursday – but brands have already started their campaigns. Here are our favorites so far. March Madness is underwayRead More…