On September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event has been dubbed Jiu Jiu and isRead More…
Moleskine’s loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Being a well-known brand in the West does not guarantee instant recognitionRead More…
China’s affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requires diligent research and strong on-the-ground partnerships, say a group ofRead More…