Tag Archives: Startup

05Jul/16

How the future of advertising is in servicing the ‘moment’

July 5, 2016Online Marketing News#CZLHK, Asia, ClickZ Live, Conference Coverage, Connectivity, content marketing, data integration, data management platform (DMP), Kiip, Media Planning, mobile, mobile ad formats, mobile-first, native advertising, SnapChat, Snapchat marketing, StartupContent Team

Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Wong is the 25-year-old co-founder and chiefRead More…

22Apr/16

Why the reality of a virtual world is closer than we think

April 22, 2016Online Marketing NewsAlibaba, Artifical Intelligence, Asia, Augmented reality, Campaigns, Consumer insights, content market, Customer journey, Ghost in the Shell, Google, HoloLens, HTC, HTC Vive, IKEA, Innovation, Magic Leap, Marketing, Microsoft, mixed reality, Oculus Rift, Star Wars, Startup, storytelling, Strategies, Technology, technology convergence, virtual reality, Volvo, Warner Bros., YouTubeContent Team

There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality. Magic LeapRead More…

17Feb/16

What can digital marketers learn from start-ups?

February 17, 2016Online Marketing Newsagency, AIA, Asia, DBS, Digital Campaigns, Digital Disruption, digital transformation, Doritos, Flickr, Innovation, Marketing, PayPal, Startup, Strategies, StrategyContent Team

Start-up ventures embrace uncertainty and put the customer first – two skills that digital marketers would do well to mirror. Digital marketing teams and start-ups have more in common than one mightRead More…