Tag Archives: OTT

09Dec/20

Advertisers respond to gift-wrapped programmatic offerings this holiday

December 9, 2020Online Marketing Newsadvertising, digital, digital advertising, Digital Marketing, holiday season, Marketing, Media, OTT, programmatic, Strategies, StrategyContent Team

Advertisers respond to gift-wrapped programmatic offerings this holiday – ClickZ Author Jaan Janes Date published December 9, 2020 Categories 30-second summary: Shift in consumer behavior during the 2020 holiday season creates aRead More…

08Jul/20

Why the pandemic is a good time for advertisers

July 8, 2020Online Marketing Newsad tech, advertising, consumer behavior, COVID-19, digital, digital advertising, Digital Marketing, Industry Developments, Marketing, OTT, Strategies, StrategyContent Team

Why the pandemic is a good time for advertisers – ClickZ Author Roland Storti Date published July 8, 2020 Categories 30-second summary: The COVID-19 pandemic has led to huge surges in homeRead More…

14May/20

OTT in the time of COVID-19: Using social to drive adoption

May 14, 2020Online Marketing Newscontent marketing, COVID-19, digital, Digital Marketing, Entertainment, Industry Developments, Marketing, Movies, on demand, OTT, Social Media, social media marketing, Strategies, StrategyContent Team

OTT in the time of COVID-19: Using social to drive adoption – ClickZ Author Ting Zheng Date published May 14, 2020 Categories 30-second summary: Historically, OTT brands excel in social media marketingRead More…

22Apr/20

4 best practices for unlocking the full potential of your marketing campaigns

April 22, 2020Online Marketing Newsconnected TV, customer churn, Data, digital, Digital Marketing, digital media, Insights, Marketing, Nielsen, OTT, StrategiesContent Team

4 best practices for unlocking the full potential of your marketing campaigns – ClickZ Author Lana Busignani Date published April 22, 2020 Categories 30-second summary: Ensure your digital media budgets follow reality,Read More…