Tag Archives: impressions

21Jul/16

How to use purchase intent for more effective keyword search

July 21, 2016Search Engine Optimization (SEO)conversion funnel, conversion rates, CTR, Customer journey, engagement, impressions, Keywords, landing page, long tail, map, Paid Search, PPC landing pages, search, search rankings, SEO, title tags, Tools & TechnologyContent Team

If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. HaveRead More…

12May/16

Nine free tools for measuring social ROI

May 12, 2016Social Media MarketingAnalytics, brand mentions, Conversion & ROI, engagement, hashtag campaigns, impressions, social analytics, Social Media, social ROI, trafficContent Team

Image by Alan Rourke, made available via CC BY 2.0. www.workcompass.com It’s widely agreed across the marketing industry by now that social media is an important part of any marketing strategy. AndRead More…