30 quick and easy SEO tips for small businesses
For the uninitiated, SEO can seem to be a complex and foreign landscape, but it doesn’t have to be too complicated. Indeed, there’s a lot that small businesses (and anyone) can doRead More…
Google Analytics: A guide to confusing terms
Google Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn its language. After setting up Google Analytics on your siteRead More…
Mobile marketers are missing out on hyperlocal: report
Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full potential. It works too, so many advertisers are missing outRead More…
Google manual action penalties due to links for freebies
A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review. Now it seems that the penalty actions reported over theRead More…
2016 state of link building survey: five important takeaways
Links are still one of the most important ranking factors in Google search. This was confirmed as recently as March, when Andrey Lipattsev, a Senior Quality Senior Strategist at Google, revealed links,Read More…
How organic search might influence the 2016 US election
Search data has always been powerful, but it becomes even more significant when we’re able to understand what people search for in relation to the 2016 US elections and how this mayRead More…
How are businesses using Google Posts?
Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public. Dubbed ‘Google Posts’ by most commentators – although Google has indicated thatRead More…
Are search engines ‘semantic’?
Let’s get to the crux of the matter. It never fails to make me smile when people misuse the term ‘semantic search’, so really… what is semantic web search? A simple definitionRead More…
22 useful IFTTT recipes for content marketing and SEO
Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even having to get out of bed, or even be awake.Read More…
RankBrain Judgment Day: four SEO tactics you’ll need to survive
The way 30 trillion web pages are ranked changed forever on October 26, 2015. That’s when the world became aware of RankBrain, Google’s machine-learning artificial intelligence system. Google calls RankBrain, when it’sRead More…