The web doesn’t have a traffic problem, but it does have a conversion problem. Many people keep trying to attract traffic without really knowing what to do with it. Then they wonderRead More…
Do you ever get the feeling that you’re being ignored? That despite your best efforts to ensure every email you write is a) highly relevant; b) succinct; and c) blurb-free, your messageRead More…
Email deliverability is a critical part of email marketing strategy, but email marketers have seen deliverability rates decline according to Return Path’s 2016 Deliverability Benchmark Report. The report, which is based on seed addresses at overRead More…
It’s probably no surprise to most that consumer confidence levels aren’t as high as they probably should be. When the GfK Consumer Confidence report was recently released, it revealed that consumer confidenceRead More…
Nobody was very surprised at the announcement that Verizon would buy Yahoo for $4.83 billion. It’s a very good deal for Verizon, even though it doesn’t include the shares of Alibaba andRead More…
It’s time for brands to take ownership and control over their own deliverability and here’s why. For as long as I’ve been in the field of email marketing there has been aRead More…
Jason John is Chief Marketing Officer, Digital for Publishers Clearing House, a role in which he is responsible for the development and execution of overall marketing and digital strategy. We caught up with Jason toRead More…
Marketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the right places. One fact about email marketing willRead More…
Customers love order confirmation emails, as they serve as a verification, a reminder, but also a proof of their recent order. How can a brand use them more effectively? Order confirmation emailsRead More…
In advance of his upcoming session at ClickZ Live San Francisco this August, we caught up with Tim Clark, managing director of NASCAR’s digital platform, and talked about NASCAR’s email marketing strategy,Read More…