Brands’ Snapchat handles: ClickZ’s master list

If you want to see a brand’s Snapchat Stories, you have to know exactly what its username is. It’s not always clear, so ClickZ has compiled this list for you.

Seventeen brands with stellar Snapchat Stories was really fun to work on, but it was also a lot more work than you’d think. For one thing, the ephemeral nature of Snapchat made it take longer to write than a story like that normally would. I ended up monitoring Snapchat obsessively for about a week, so as not to end up writing about 17 brands who had stellar Snapchat stories on Thursday between 2 and 3:30 p.m.

I set out to follow as many brands as possible in the name of diversity, which posed the next challenge: how the hell do I find them? Snapchat has no search function, so if you want to follow someone who isn’t in your contacts, you need to know exactly what their username is.

That’s what makes Snapchat the perfect platform for ‘bestie brands,’ but at the same time, how can brands be your besties if you can’t find them? Some handles are straightforward – Airbnb, Coca-Cola and Jeep – but others are a bit trickier. You can search for “tiffanyandco,” for example, if you want to add a random girl named Tiffany as a friend. The retailer’s username is “tiffanyofficial.”

As Snapchat’s stratospheric popularity continues to increase, many marketers are still confused about just how to approach the platform. Being friends with brands is a good move because it gives you good insight into what to do – and what not to do. (Captioning your snaps with “YASSS KWEEN” comes off a little desperate like the old guy at the club, for instance.)

I legitimately spent a few hours researching brands’ Snapchat handles so you don’t have to. (Read more...) isn’t all of them, but here’s our unofficial official master list:

Retail and ecommerce brands

Amazon – amazon
American Apparel – amappysnap. You’d never guess that one. See how helpful this list is already?
Asos – asosfashion
Banana Republic – brsnaps
Birchbox – birchbox
Bloomingdale’s – bloomingdales
Bonobos – bonobos
Burberry – burberry
Calvin Klein – calvinklein
Chubbies – chubbiesshorts
Coach – coachnyc. For retailers, it may be tempting to aggressively be product-product-product all the time, but Snapchat also works as a branding tool.

Converse – converse
Dr. Martens – drmartens
eBay – ebay
Express – express
FootLocker – footlocker
Groupon – groupon
Gucci – gucci
H&M – hmusa. The “handm” handle belongs to someone named Hamza who you probably don’t know.
Kenneth Cole – kennethcole
L’Oréal – lorealmakeup
Louis Vuitton – louisvuitton
Lowe’s – lowesdiy
Lululemon – lululemon
Macy’s – macyssnaps
Maybelline – maybelline-ny
Michael Kors – michaelkors
Nike – nikenyc
Nordstrom – nordstromsnaps
Rebecca Minkoff – rebeccaminkoff
Refinery 29 – refinery29
Saks Fifth Avenue – saks_official
Sephora – sephora
Steve Madden – stevemadden
Target – target
Tiffany & Co. – tiffanyofficial.
TOMS – tomsofficial
Toys ‘R Us – toysrusofficial
Under Armour – underarmour
Victoria’s Secret – vspink. You get an alert whenever someone screenshots one of your snaps. Victoria’s Secret has cleverly turned that feature into a way to engage with its audience, by holding screenshot-based polls.

Warby Parker – warbyparker
Zappos – zappos

Food and beverage brands

16 Handles – love16handles
AriZona – ilovebigcans
Ben and Jerry’s – benandjerrys
Burger King – burgerking
Chipotle – chipotlesnaps
Chobani – chobani
Cinnabon – therealcinnabon
Coca-Cola – cocacola
Dunkin Donuts – dunkindonuts
Evian – evianwater
Grubhub – grubhub
IHOP – ihoprestaurant
Jolly Rancher – jollyrancher
McDonald’s – mcdonalds. A custom avatar is a good way to assure people who may guess your username that it’s really you.

Mountain Dew – mountaindew
Pepsi – pepsico
Pizza Hut – pizzahut
Red Bull – redbull
Sour Patch Kids – sourpatchsnaps
Sprite – sprite
Starbucks – starbucks
Subway – officialsubway
Taco Bell – tacobell
Wendy’s – wendys
Whataburger – whataburgerlife
Whole Foods – wholefoods

Travel and automotive brands

Acura – acura_insider
Aer Lingus – aerlingus
Airbnb – airbnb
Alaska Airlines – alaskaair
American Airlines – americanair
Audi – audi
Hilton – hiltonhotels
Hyundai – hyundaiusa
Jeep – jeep
Lyft – lyft
Marriott – marriotthotels
Uber – uber
Virgin – virginamerica
Volvo – volvocarsglobal

Sports brands

The major organizations’ names are all pretty easy to guess. Going deeper, just about every sports team under the sun has its own handle, as well, which is a whole separate list of its own. Luckily, SportsGeek already made it.

MLB – mlb
MLS – mls
NBA – nba
NFL – nfl
NHL – nhl
SoulCycle – soulcycle
UFC – ufc
WWE – wwe

Entertainment and media outlets

Apple Music – applemusic
Business Insider – businessinsider
BuzzFeed – buzzfeed. BuzzFeed is very active on Snapchat and its snaps are usually pretty interesting.

Cosmopolitan – cosmomag
Digiday – digiday
Disney – disneystudio. “Disneyland” and “WaltDisneyWorld” have separate handles of their own, as well.
Elite Daily – elitedailysnap
Glamour – glamourmag
Go90 – go90
GQ – gq_magazine
Huffington Post – huffpost
iHeartRadio – iheartradio
Marvel – marvelhq
Mashable – mashable
Men’s Health – menshealth
MTV – mtv
National Geographic – natgeo
Netflix – netflix
Nickelodeon – nickelodeontv
The New York Post – nypost
The New York Times – thenytimes
The Onion – theonionsnap
Pandora – pandora
People – peoplemag
Playboy – playboy. I know what you’re thinking, but no, Playboy does not snap nudes.
SiriusXM – siriusxm
Spotify – spotify
Thrillist – thrillist
Vice – vicemag
The Washington Post – washingtonpost

Politicians and government organizations

Arnold Schwarzenegger – arnoldschnitzel
Bernie Sanders – bernie.sanders
Donald Trump – realdonaldtrump. Is there an emoji that can immediately be associated with your company? In addition to the custom avatar, that’s another way you can make sure potential followers realize it’s you.

Hillary Clinton – hillaryclinton
Justin Trudeau – justintrudeaupm. Canada’s prime minister is the only world leader with a tattoo; of course he’s on Snapchat.
Marco Rubio – marcorubio
NASA – nasa
Ted Cruz – cruz4president
The White House – whitehouse

Ad-tech

In addition to ad agencies, this category is kind of a catch-all for the tech companies that don’t quite fit anywhere else.

Foursquare – foursquare
GE – generalelectric
Giant Spoon – giant_spoon
HubSpot – hubspotinc. There aren’t a ton of B2B brands on Snapchat, so HubSpot could be a good inspiration for your own activity.
Intel – intel_inside
MRY – mryagency
Ogilvy & Mather – ogilvy
Reddit – reddithq
Snapchat – teamsnapchat. This might be an automatic friend, kind of like Tom from MySpace, but just in case.
VaynerMedia – vaynermedia. This one makes sense, given how active founder Gary Vaynerchuk is on the platform.

Surely we’ve missed a few. If there are any other brands you’re following on Snapchat that we didn’t add, let us know in the comments and we’ll update the list.

Mike O'Brien is US Editor at ClickZ