I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Search engine optimisation should be an ongoing process, mixing technical on-page techniques with quality content,Read More…
Attracting clicks on your ads is just the first part. A great landing page is essential to any PPC strategy. You then need to ensure that the landing page meets customer expectations andRead More…
Sites which scrape and copy content from other websites are often able to outrank the original source, as the examples below will demonstrate. These content cheats are sometimes able to do damage to theRead More…
What is a title tag and how do you write one? Why are they important? Do they actually help with SEO? Can I see some examples? In this post I’ll follow up the advice onRead More…
With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. With organicRead More…
Google’s dominance of the search market looks set to continue for the foreseeable future, but there are many who would like a real competitor to emerge. With the removal of right hand sideRead More…
This week’s EU referendum has produced a lot of debate of course, but it’s also become a major online betting event. The value of bets on Brexit vs Remain has now exceeded theRead More…
Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective. It’s about being in the right position at the right time to capitalise onRead More…
What is a meta description and do you write one? In this post we’ll look at what they are, why they’re important, and examples, both good and bad. What are meta tags?Read More…
Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated by its insanely successful advertising business. As I’m sure you know,Read More…