Tag Archives: programmatic advertising

17Nov/20

Unlocking untapped programmatic inventory in a cookie-less world

November 17, 2020Online Marketing Newscontextual, cookies, Data-Driven Marketing, digital, digital advertising, Digital Marketing, Marketing, programmatic advertising, Strategies, StrategyContent Team

Unlocking untapped programmatic inventory in a cookie-less world – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited accessRead More…

25Aug/16

Programmatic advertising: what’s the difference between good and bad data?

August 25, 2016Online Marketing NewsActionable Analysis, Analytics, Analyzing Customer Data, Big data, data analysis, first party data, programmatic, programmatic advertising, second party dataContent Team

Over the last decade, marketing has drastically shifted its foundation from innate intuition to calculated analysis. It shifted from an art form to a science. Strategies are now driven by unprejudiced analystsRead More…