Tag Archives: Mondelez

22Jun/16

Cannes Coverage: Four mobile ad announcements from Facebook

June 22, 2016Social Media MarketingAnalytics, Anheuser-Busch, Anheuser-Busch InBev, Cannes, Conference Coverage, Facebook, Instagram, mobile, mobile ad, Mondelez, slideshow, SnapChat, Social Media, video advertisingContent Team

Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers. I’ve never been, but I’ve heard that the Cannes Lion InternationalRead More…

12May/16

Be a dragon, not a unicorn, says Mondelez’s Bough

May 12, 2016Online Marketing Newsapps, BuzzFeed, Digital Disruption, Facebook, Facebook Messenger, game of thrones, Games, Kakao, Korea, Line, mobile, Mobile Marketing Association (MMA), Mondelez, New Zealand, NYTimes.com, oreo, publishing, Skype, Social Media, startups, Strategies, Twitter, viral, WhatsAppContent Team

Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters. In investment circles, startups with billion-dollarRead More…