Tag Archives: mobile payments

07Jul/16

Quality counts for in-app purchasers

July 7, 2016Online Marketing Newsapps, Asia, China, Conversion & ROI, Games, Insights, mobile advertising, mobile apps, mobile payments, mobile-first, multichannel, retail, ROI, User Experience (Ux)Content Team

Only a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Spending report found that whileRead More…

24Feb/16

How many channels do brands need for a multichannel strategy?

February 24, 2016Online Marketing NewsAsia, cash on delivery (COD), China, data integration, ecommerce, emerging markets, Ensogo, Indonesia, Instagram, Line, Marketing, mobile, mobile app, mobile apps, mobile commerce, mobile payments, mobile-first, mobile-only, multichannel, o2o, omnichannel, retail, Social Commerce, South East Asia, Strategies, Thailand, WeChat, ZaloraContent Team

Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. The channels, the number of channels and which channels to use, will all differ depending onRead More…