Tag Archives: data analysis

25Jan/22

How marketers can use weather data as a strategic tailwind

January 25, 2022Online Marketing NewsAdvertising & Promotion, alternative data sources, Artificial intelligence, Consumer insights, consumer privacy, data analysis, data compliance, Data-Driven Marketing, digital advertising, digital marketing strategy, ecommerce, expert commentary, first party data, predictive analytics, ROI Marketing, weather dataContent Team

How marketers can use weather data as a strategic tailwind Author Lauren Lee Date published January 25, 2022 Categories 30-second summary: By understanding weather’s impact on consumer’s behaviors and decisions, marketers canRead More…

22Aug/17

How to hire for digital disruption: What skills should you look for?

August 22, 2017Online Marketing Newsdata analysis, Digital Disruption, digital skills, digital transformation, hiring, Strategies, Strategy & LeadershipContent Team

Digital disruption is an inevitability in modern business. Those who are succeeding welcome disruption. They respond to it. They adapt to it. They innovate to lead the charge into the next disruptiveRead More…

25Aug/16

Programmatic advertising: what’s the difference between good and bad data?

August 25, 2016Online Marketing NewsActionable Analysis, Analytics, Analyzing Customer Data, Big data, data analysis, first party data, programmatic, programmatic advertising, second party dataContent Team

Over the last decade, marketing has drastically shifted its foundation from innate intuition to calculated analysis. It shifted from an art form to a science. Strategies are now driven by unprejudiced analystsRead More…