A report by Ofcom has found that just 60% of adults can realise that PPC ads in search results are in fact adverts. The report by Ofcom, the communications regulator in theRead More…
Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on Google Adwords, and how much it costs?” I made a bunchRead More…
Google made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high degree of commercial intent. Why the change? Nearly every changeRead More…
As reported by Search Engine Watch yesterday, Google will no longer be showing ads on the right hand side of its search results pages. This change began on 19 February, and now many searchRead More…